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For all orders over $99

30 Days Returns

For and complications

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Why Brilliance New York?

    ✔ Lifetime Warranty
      ✔ Free 2 Day Shipping*
        ✔Salon Recommended ,Ideal For Home Use
          ✔Unlimited styling options
            ✔ Reduce your styling time by 60%
              ✔Salon Quality Hair tools & Hair care
              ✔ Over Half A Million Tools Sold
                ✔ Eco-Friendly, Social conscious
                    ✔ Female Owned
                      ✔ Hair Stylists choice

Beauty Wholeness

    Beauty doesn't stop at the dressing table, it's in your handbag, your suitcase & maybe even on your desk! Time to step up your hair tools and hair care game - we have all you will ever need, with a range of styles to suit every beauty lover and any budget!

#ITSHAIROIC

What Customers Are Saying?

Customer Reviews

Overall rating: 4.6 / 5 from 732 reviews.

Love this multi-use flat iron that straightens and curls. I like that i can chose one day to have straight hair and the next day I can curl it for a different look. It also makes my hair really shiny and soft. My hair also looks healthy when I use this flat iron.

Titanium flat iron 1 Inch 450° Best hair Straightener&Curler 2in1

I had purchased the same two in one years ago, and loved it! I ordered a new one and am disappointed with the plates not heating as well and the outside coating of the iron grabs the hair and doesn’t allow a smooth pull through with the hair.

Titanium flat iron 1 Inch 450° Best hair Straightener&Curler 2in1

I had to pay extra taxes in europe, which Noone told me and didn't get the flatiron I ordered (the rosé colored)! Also my old flatiron from Brilliance New York stopped working and I didn't get the lifetime warranty refund!

Titanium flat iron 1 Inch 450° Best hair Straightener&Curler 2in1

I was disappointed I didn't get the black one ordered because you said it was out of stock. Since it was a gift I had to settle for the aqua color one which was not my choice. It's my understanding that it was cheaper but I was not given a credit. Can you look into this and let me know? Thank you, Iris Perry 203-266-7330

Titanium flat iron 1 Inch 450° Best hair Straightener&Curler 2in1

This is my 2nd one only because I wanted to have one for my home away from home RV camper. I bought my first one at a fall fairground ( The Big Eastern expo, called “The Big E” ) about 8 years or so ago and I can’t be without it now. It works better than the ones my hairdresser daughter has ever gotten me from a salon supply store. It heats up really fast, it works great as a straightener or as a curling iron, the hair feels so smooth and soft. I can’t recommend this product enough! Buy one if you can, you won’t regret it.

Titanium flat iron 1 Inch 450° Best hair Straightener&Curler 2in1

I absolutely love this flat iron! I’ve tried others and never again will I go back to a different one. I pretty much like my hair straight, but also like that I can curl with the same iron. Highly recommend buying this flat iron. 😁

Titanium flat iron 1 Inch 450° Best hair Straightener&Curler 2in1

Really impressed with this company! I was devastated when my trusty brilliance New York straightener stopped working after many years of fabulous looking hair! Then I remembered the warranty! I had a new straightener shipped to me almost immediately! You have to admire that! This straightener does not disappoint! Have had many years of shiny stick straight hair and fabulous curls! Thanks for everything!

Titanium flat iron 1 Inch 450° Best hair Straightener&Curler 2in1

I love the digital panel for power/temperature and how quickly it heats up. Its brilliant but I prefer the turquoise one I had previously. However this straightens my hair perfectly, doesn't pull the hair and has a lightweight easy grip feel.

Titanium flat iron 1 Inch 450° Best hair Straightener&Curler 2in1

I loooove how smooth and shiny my hair is every time I use this straightener! Really great with curls too, it lasts and holds for days!! This is my third time ordering it, usually lasts up to 2-3 years for me and the price is always right, unlike super expensive ones nowadays, I'll always stick to this one!

Titanium flat iron 1 Inch 450° Best hair Straightener&Curler 2in1

I had one for years and it ended up getting a loose connection and stopped working. They provided me with a discount code to order a new one but before I reached out the BNY I bought a less expensive one and hated doing my hair. Happy to have my old straightener back. :) shipping took a while from US to Canada and there was no free shipping but you can’t put a price on good hair lol

Titanium flat iron 1 Inch 450° Best hair Straightener&Curler 2in1

I bought my first brilliance NY in 2015 and it has a lifetime warranty. I only had to replace it twice and I use it almost every week. It straighs and curls my hair leaving it with a shiny and healthy look. I never considered buying a different brand because this tool worked so well on my hair since day one. I would straight my hair once and it would last for at least four days. I highly recommend brilliance NY to anyone.

Titanium flat iron 1 Inch 450° Best hair Straightener&Curler 2in1

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